HCC renews its identity to celebrate 20 years of activity

A new brand and a new website to showcase HCC’s evolution in healthcare communication

HCC renews its identity to celebrate 20 years of activity
21.10.2025
To mark its 20th anniversary, HCC introduces a completely renewed brand, a redesigned website, and a new claim: “Relazioni d’impatto nell’universo salute” (“Impactful relationships in the health universe”).

On the occasion of its 20th anniversary, HCC presents a thorough renewal of its brand identity, marking a new phase in its growth and innovation journey as it becomes an integral part of the Twig + HCC group. This rebranding represents a significant milestone in HCC’s growth and innovation, positioning the company as an integral part of the Twig + HCC group. The new brand, designed by Twig, honors the heritage of HealthCom Consulting while projecting its legacy into the future and maintaining a strong connection to the healthcare sector. The redesigned website enhances usability and completeness, integrating sections about new services offered through the union with Twig, case studies, and a news section covering group activities.

A new promise: “Relazioni d’impatto nell’universo salute”

The new claim, “Relazioni d’impatto nell’universo salute”, reflects HCC’s mission: to create value through communication by building and fostering strong, lasting relationships among brands, institutions, and professionals in the healthcare and life sciences markets. The rebranding marks the first step toward a new development phase culminating in the full integration with Twig in 2026, offering a unique model of consulting in communication, marketing, and strategic design.
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