HCC and Twig strengthen their alliance to create an innovative business consulting reality

HCC, one of the leading Italian companies in healthcare communication, and Twig, a consulting and development firm specializing in strategic design and omnichannel marketing, are strengthening their alliance ahead of the full integration scheduled for 2026. The group currently includes more than 30 professionals, with a turnover of €2.5 million, a top-tier client portfolio, and an extensive network of institutional relationships.

HCC, one of the leading Italian companies in healthcare communication, and Twig, a consulting and development firm specializing in strategic design and omnichannel marketing, are strengthening their alliance to offer new market solutions ahead of the full integration of the two companies, scheduled for next year. The partnership combines 20 years of HCC’s experience in health, healthcare, and wellness with Twig’s over 10 years of expertise in digital innovation and transformation. Their approach integrates design as a strategic method to support business transformation and process innovation, Martech solutions with AI to optimize go-to-market strategies, and omnichannel communication and brand protection strategies to ensure advocacy and content consistency. This collaboration is further supported by a broad and growing network of institutional, academic, and associative partnerships, including the Professional Cycling League, UNESCO Chair on Urban Health, Politecnico di Milano, Sapienza University of Rome, University “Gabriele D’Annunzio”, Fondazione Onda ETS, Eurama Precision Oncology, Associazione Piccole e Medie Industrie, and Pro Bono Italia.

Twig + HCC group: new headquarters, top-tier clients, and strong institutional network

The alliance is materialized in the shared new Milan office in CityLife, a 300 sqm environment designed to foster synergy and innovation, featuring open-space workstations, soundproofed areas, high-tech meeting rooms, and a relaxation area. Another key step is the opening of an operational branch in Rome, aimed at strengthening local presence and enhancing relations with institutional stakeholders. Today, the Twig + HCC group counts over 30 professionals, with a total turnover of around €2.5 million and a client portfolio that includes major national and international companies such as Johnson & Johnson, Novo Nordisk, Eli Lilly, Medtronic, NaturaSì, Bureau Veritas, ABB, Trenord. Link to the full press release