Gynecology and women’s health: a whole world to communicate

HCC's experience in women's health communication is notable for its support of institutions, companies, and scientific societies. Our projects range from managing international press offices to running awareness campaigns. Since 2016, we have worked with Fondazione Onda to promote a culture of gender health, and we have also collaborated with FIGO, SIGO, AOGOI, and several pharmaceutical companies. Our initiatives have included promoting medically assisted reproduction, menopause, and rare diseases. Most recently, we supported the "Life Button" campaign, which aimed to raise awareness of treatment adherence in breast cancer patients.

Open communication about women's health issues is essential because it promotes awareness, empowerment, and overall well-being. Effective communication helps women understand their bodies better, make informed health decisions, and seek necessary assistance.

HCC supports the promotion of women's health, alongside companies, non-profit organizations, and scientific societies in the field of gynecology.

Since 2016, we have managed communications for Fondazione Onda, the National Observatory on Women's and Gender Health. This non-profit organization was established to promote a culture of gender health at institutional, healthcare, scientific, academic, and social levels. It also aims to guarantee the right to health according to principles of equity and equal opportunity. In 2012, we managed the international press office for the XXth FIGO World Congress of Gynecology and Obstetrics in Rome, Italy. The event was attended by over 9,500 delegates from around the world, 200 international experts in reproductive medicine and women's health, and leading representatives from the World Health Organization, the United Nations, and international NGOs. We have collaborated extensively with Sigo (Italian Society of Gynecology and Obstetrics) and Aogoi (Italian Association of Hospital Obstetricians and Gynecologists). We have worked on medically assisted reproduction with Ibsa Farmaceutici, menopause with Organon, and assisted Theramex in presenting its new Italian headquarters. We developed and managed the "Women in Rare" project, which was promoted by Alexion in collaboration with Uniamo (Italian Federation for Rare Diseases), Fondazione Onda ETS, EngageMinds Hub, and ALTEMS. The project aimed to raise awareness of the impact that rare diseases have on women's lives. Our latest project was presenting Lilly's “The Life Button” campaign, which raises awareness among women about the importance of adhering to breast cancer treatment.